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Kenya vs The World: Where does Kenya rank in the Digital World?

Published on18 Feb 2020

How many people around the globe are using the internet right now? Take a wild guess! Wearesocial in partnership with

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Tik Tok! Tik Tok!

Published on19 Nov 2019

Tik Tok isn’t just the sound made by a clock anymore, it’s now a popular Chinese-born social media app. It’s

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Google introduces Search Lead Form Extensions

Published on12 Nov 2019

Google has now introduced Lead Form Extension for Search and is set to do the same for Video Ads later

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You can NOW buy the YouTube Masthead on a CPM

Published on28 Jun 2019

YouTube Masthead ads have long been a reserve of generalist advertisers with relatively deeper pockets who can fork out $5,000

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3 ways to develop an analytics strategy

Published on22 Feb 2019

Today’s consumer is engaging in more channels and across more devices than ever before. Smart fridges, wearables are already in

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Must Know: Google Ads Update and Features

Published on25 Jan 2019

Every digital ad (wo)man probably spends half their lives tinkering with Google’s Ad platform, now part of the Google Marketing Platform.

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Do you have the right marketing technology stack?

Published on01 Nov 2018

Let’s start from the very beginning, what’s a marketing stack? Marketing stack or marketing technology, martech, stack refers to group

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Rethinking Online Advertising

Published on31 Jul 2014

If you walked into a room of, at least, an Internet-savvy audience and asked whether they find YouTube Ads annoying

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Why You Need to Rethink Social Sharing

Published on29 Apr 2014

Think back to the last link you read and shared with someone. Where did you share it? Facebook? Twitter? Messenger?

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Kenyan Brands Embracing Instagram

Published on17 Apr 2014

With visuals come brand affinity and engagement, and that is one of the reasons brands are embracing Instagram. People, Kenyans

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Has Digital Marketing Taken Off In Kenya?

Published on09 Apr 2014

In an attempt to fully answer this question, I did a Google Trend search of some of keywords that are

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Pinterest: Why You Should Care

Published on01 Apr 2014

Have you heard of Pinterest? Have you tried it out? I remember the first time I got in was only

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