
Kenya vs The World: Where does Kenya rank in the Digital World?
How many people around the globe are using the internet right now? Take a wild guess! Wearesocial in partnership with
Read More
Tik Tok! Tik Tok!
Tik Tok isn’t just the sound made by a clock anymore, it’s now a popular Chinese-born social media app. It’s
Read More
Google introduces Search Lead Form Extensions
Google has now introduced Lead Form Extension for Search and is set to do the same for Video Ads later
Read More
You can NOW buy the YouTube Masthead on a CPM
YouTube Masthead ads have long been a reserve of generalist advertisers with relatively deeper pockets who can fork out $5,000
Read More
3 ways to develop an analytics strategy
Today’s consumer is engaging in more channels and across more devices than ever before. Smart fridges, wearables are already in
Read More
Must Know: Google Ads Update and Features
Every digital ad (wo)man probably spends half their lives tinkering with Google’s Ad platform, now part of the Google Marketing Platform.
Read More
Do you have the right marketing technology stack?
Let’s start from the very beginning, what’s a marketing stack? Marketing stack or marketing technology, martech, stack refers to group
Read More
Rethinking Online Advertising
If you walked into a room of, at least, an Internet-savvy audience and asked whether they find YouTube Ads annoying
Read More
Why You Need to Rethink Social Sharing
Think back to the last link you read and shared with someone. Where did you share it? Facebook? Twitter? Messenger?
Read More
Kenyan Brands Embracing Instagram
With visuals come brand affinity and engagement, and that is one of the reasons brands are embracing Instagram. People, Kenyans
Read More
Has Digital Marketing Taken Off In Kenya?
In an attempt to fully answer this question, I did a Google Trend search of some of keywords that are
Read More
Pinterest: Why You Should Care
Have you heard of Pinterest? Have you tried it out? I remember the first time I got in was only
Read More