Content Marketing & Analytics

Content Marketing

Cut through the noise. Fuel your brand and drive results with content marketing campaigns powered by our industry-leading content creation, strategy and distribution teams. Our experienced teams of copywriters, animators, videographers, graphic designers, and data-driven strategists work with businesses across subject matter specialties. We design and execute focused content marketing strategies that will pull your audience and push leads through the sales funnel.

Approach

Content Strategy

Our Content Marketing strategists take a scientific approach to content campaigns, using data to craft the perfect strategy for any client’s goals. Content strategy is the backbone behind every deliverable created to ensure only high-quality content is put in front of your target audience.

Content Distribution

We use data to understand the context and sentiment of digital consumption and conversation in order to effectively distribute content through owned, earned and paid media. Some of the distribution channels we leverage;

  • Search Engine Marketing & Optimization
  • Social Media Marketing
  • Influencers & Bloggers Engagement
  • Digital PR
  • Native Advertising

Measurement & Optimization

We help brands to embrace an agile, test-and-learn approach to content marketing. Today’s predictive analytics capabilities allow marketers to cut the guesswork out of content. We use tools that enable us to measure;

  • Effectiveness of content types
  • Sentiment analysis
  • Content virality