Your want – Getting the most out of marketing spend across media and channels. To address this, we evaluate spend and returns on media and quantitatively identify the right platforms and media mix for improved reach to customers and prospect targets with more relevant and timely messaging.
As consumers tap into more channels than ever to connect with brands, it’s important to demand more accurate measurement and accountability for marketing spend. Cross-channel attribution provides a holistic view of the customer’s journey to purchase. Below is a look at the process;
- Give Credit to All Touchpoints – Each touchpoint in today’s fragmented consumer purchase path provides a degree of influence in driving the ultimate conversion.
- Make Online + Offline Media Work Together – TV + social media. Mobile paid search + Radio. Today’s purchase journey is deeply omnichannel. We’re supporting this shift by: ensuring online campaigns support offline media (and vice versa).
- Validate through Testing – By considering the impact of outside factors, we eliminate bias, thus creating the most accurate and actionable attribution models
The customer has increasingly more options on how they want to be reached, including both online and offline channels.
Through our Cross-Media approach, we apply deep marketing analytics to measure the performance of media types (Digital, Radio, Billboards, TV etc.) and use that learning to optimize future media plans. This tactic guarantees of a higher response rate, lower costs and improved customer lifetime value (CLTV).