preloder

Little Ride

Brief

Little Ride engaged us to increase the number of riders in Kenya, launch new products such as Little Boda and Little Long Haul Shuttle. We are also working with the Expansion team to enter new markets such as Uganda, Tanzania and Zambia.

Solutions

An aggressive digital led campaign focused on the major cities and people already using competitor products. 

We also created cohorts based on user activity within the app and targeted with creative messaging to get the user to perform the intended action

Results

A 30% growth in daily active users within the first month
A low cost per acquisition
Successful launch of the Little Boda and Long Haul Shuttle
Successful market entry in Uganda

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