preloder

Qwetu Living

Brief

Fill up Qwetu Living hostels on Jogoo Road, Ruaraka and Parklands with college and university students studying in and around Nairobi. It was purely a performance brief.

Solutions

The first step was to build the primary audience personas – students and parents/guardians. Secondly, we identified the ideal channels of engagement. This led to a complete redesign of the website, creation of lead gen pages and inclusion of a chatbot feature. Lastly, we ran a conversion optimized campaign.

Results

A few new website look

Conversion rate has improved fivefold meaning we are now getting more leads at a lower cost

Less vacancies = a happy client

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