Brief
Fill up Qwetu Living hostels on Jogoo Road, Ruaraka and Parklands with college and university students studying in and around Nairobi. It was purely a performance brief.
Close
Fill up Qwetu Living hostels on Jogoo Road, Ruaraka and Parklands with college and university students studying in and around Nairobi. It was purely a performance brief.
The first step was to build the primary audience personas – students and parents/guardians. Secondly, we identified the ideal channels of engagement. This led to a complete redesign of the website, creation of lead gen pages and inclusion of a chatbot feature. Lastly, we ran a conversion optimized campaign.
A few new website look
Conversion rate has improved fivefold meaning we are now getting more leads at a lower cost
Less vacancies = a happy client