Brief
The client wished to triple the amount of leads the business was getting through an integrated digital, print and traditional media campaign.
The client wished to triple the amount of leads the business was getting through an integrated digital, print and traditional media campaign.
Ensure we have seamless communication across these channels
We used call tracking to attribute lead sources for offline channels and deeper analytics integration for online channels. This way we were able to know best performing channels and optimize effectively.
Volume of leads increased tremendously
Conversion rate to qualified leads improved by 10%
As a consequence, the sales grew proportionally