Wabeh Brand Development
In Early 2022, we set out to build a new BNPL (Buy Now, Pay Later) product for the African market dubbed “Wabeh“. Since this was a new product, it meant we would immerse ourselves deep into coming up with a unique brand name, developing the logo, go to market strategy and eventually accompanying the same with its collaterals.
We positioned Wabeh to aim at transforming lives through greater access to credit and financial inclusion. The brand aims at offering services that will have a lasting social impact on their customers, merchants and communities.
The client sought to fill a consumer gap that exists in the current ‘Buy Now Pay Later’ market; where consumers are dissatisfied with the level of service, the relationships therein and the consequences encountered.