The client wanted to bring the world’s attention to the suffering of the African Grey Parrots. Turkish Airline was accused of transporting these beautiful birds to Western markets to be caged and used as pets. The client advocates that all animals should be let to live in their ideal environment – open and uncaged.
We ran a high octane digital campaign focused on Anglo and Franco-phone Africa to first communicate the petition and subsequently urge for support.
There was an overwhelming response. African and international media gave coverage to the issue. The petition target was achieved and Turkish Airlines signed an agreement not to transport the bird anymore.
