Benefits of a DMP
Data & Audience Building
Collect all your 1st party data across the business, including digital, mobile and offline CRM, Access to 3rd party data from hundreds of data providers e.g purchase power/intent, sports, expats, travelers etc and a single access point for all audience building to improve efficiency
Integrations to DSPs, SSPs and more
You can export data from the DMP to DSPs, SSPs, ad servers, ad verification platforms, measurement tools, and lots more to ensure the data you collect doesn’t just sit in the DMP.
Insights that drive impact
A 360° view of audiences created within the DMP, understanding demographic, interest and purchase intent, Turn data into actionable insights in order to inform marketing and communication strategy
A central and agnostic system for holistic campaign tracking and impact assessment, Understand global audience performance across channels, platforms, and devices, Action insights reporting mid-flight to optimize campaign targeting