DV360 is Google’s Demand-Side Platform (DSP) offering end-to-end campaign management from media planning, programmatic buying, creative to measurement and optimization.
Display & Video 360 enables marketers to manage their reservation, programmatic, and programmatic guaranteed campaigns across display, video, TV, audio, and other channels, all in one place. It is organized around five integrated modules that work together: Campaigns, Audiences, Creatives, Inventory, and Insights.
