Google Marketing Platform

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Google Marketing Platform (GMP) provides data-led marketers with unified insights, media management efficiency and analytics at an unprecedented scale.

With Google Marketing Platform you can:

Deliver faster, smarter marketing.

With day-to-day processes automated, you can spend your time on strategic activities while built-in intelligence automatically surfaces your ad trends and patterns.

Gain more control over your investments.

Easily see what parts of your marketing are working and make informed decisions to improve performance – all while feeling confident you’re delivering quality ads and experience.

Understand your audience on a deeper level.

Integrate and access your data to gain a more complete view of your customers, and connect your data with Google cross-device and intent signals to identify the most valuable audiences.

Share insights across your teams.

With data and reporting in one place, everyone in your company has a view to your audience, your media, and your business results in order to share insights and optimize your marketing.

Under GMP we provide training, access and support for the following products;


Display & Video 360 (DV360)

DV360 is Google’s Demand-Side Platform (DSP) offering end-to-end campaign management from media planning, programmatic buying, creative to measurement..
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Campaign Manager

Google’s Campaign Manager simplifies planning, trafficking, targeting, serving, optimization and reporting across both web and mobile providing an omni-channel view.
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