Creative Optimization

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With consumers using multiple devices, creative must seamlessly move across them. This is what we refer to as creative optimization.

Creative Optimization allow us to test new creative concepts, discover and identify the best creative from engagement data and ultimately reach every consumer with the most relevant content. In our data-led culture, creatives dance to the same beat as strategist, data analysts and content developer from the get-go.

This is how we achieve dynamic creative optimization (DCO):


We create compelling & engaging brand experiences

The ad experience of today needs to be about great content and look less like the static image ads of the past. We use creative formats and features in new and innovative ways to bring your brand to life for consumers, which is the ultimate goal.

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We connect data and creative

We rely on the emergence of integrated platforms and powerful targeting technologies such as programmatic buying to gain data on customer behaviour that subsequently dictates the creative direction.


We build multi-screen creative

Our creative approach is that it must be as fluid as the consumer and cut across several screens. Today’s consumers are simultaneously watching videos, searching, whatsapping and surfing the web with their smartphone, laptop, smart TVs and more.

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We measure and scale

With all of these pieces in place, we take sufficient measures to ensure that the impact of our campaigns can be measured and learnings can be applied to future campaigns. Using an integrated platform that tracks ad performance across campaigns, we are able to gather and interpret this information most effectively and share it across teams.

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