As the saying goes, trust in God, everything else bring the data. We continuously challenge ourselves to make data-informed decisions rather than gut-driven ones. To achieve this we start by developing the right analytic strategy. With analytics, you can refine data.
Below are steps that guide our data analysis process;
Have the right tools
You wouldn’t go about cutting down a tree with a razor, would you? The same approach applies to data. You, however, require the right tool to make sense of the available data. Luckily, there are a number of such tools and at a low/zero cost of entry.
Segment the data
Unless you only have one customer, segmentation is of the essence. It helps us to better understand your business inward and for customers to differentiate you from the competition.
Derive insights
Data is as only as the insights you pull out of it. With the right tools and segmentation done, the next step we take is to analyze it in order to get helpful consumer and/or business insights to guide our next campaigns or even product development.