In Game Advertising

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In-game advertising is a powerful tool that allows brands to reach their target audience in a unique and engaging way. With the growing popularity of online gaming, in-game advertising has become a valuable way for brands to connect with consumers in Africa and beyond.

Benefits of in-game advertising for your brand:

  • Allows brands to reach a highly engaged and active audience. Players are fully immersed in the game, making them more likely to notice and respond to in-game advertisements. This makes in-game advertising an effective way to reach consumers who may be difficult to reach through traditional advertising channels.
  • Reach a highly targeted audience. Many games allow players to self-select into specific groups, such as age, gender, and location. This means that brands can reach the specific audience they are looking for, increasing the chances of a successful campaign.
  • High degree of flexibility. Brands can choose from a wide range of ad formats, such as banner ads, video ads, and sponsored content. This allows brands to create a customized campaign that fits their specific goals and budget.

Case Study 1

 

Coca-Cola ran a successful in-game ad campaign in the popular mobile game, Candy Crush. The campaign featured branded levels, and in-game billboards, which resulted in a 3x increase in brand awareness and a 2x lift in purchase intent.

Case Study 2

 

Nissan ran an in-game ad campaign in the popular racing game, Forza Horizon 4. The campaign featured Nissan cars prominently in the game’s environment, resulting in a 5% increase in website traffic and a 3% increase in sales.

Case Study 3

 

McDonald’s ran an in-game ad campaign in the popular mobile game, Pokémon Go. The campaign featured sponsored locations, and in-game billboards, which resulted in a 10% increase in foot traffic at participating McDonald’s locations.

Case Study 4 

 

Proctor & Gamble partnered with the online game “Fortnite” to create a virtual version of the P&G store. Players could purchase virtual P&G products and use them to clean up their in-game characters. This campaign resulted in a 20% increase in brand awareness among players.

We are excited to offer this innovative form of advertising to our clients, and we look forward to helping you connect with your target audience in a highly engaging and memorable way.

Please contact us to learn more about how we can help you achieve your marketing goals with in-game advertising.

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