We develop data-led influencer marketing strategies that amplify your brand story at scale and help you drive brand reputation, traffic, leads and sales. We define influencers as key individuals or teams who OWN (not just share) your brand’s messaging and communicate it in a way to influence a business or communication objective.
Our process to influencer engagement is defined as follows
Before launching a campaign, our data analysts go through the brief to get a deep understanding of your brand, audience and SMART goals.
Once we have identified the target audience, we map out the key influencers that fit the objective and your brand voice. The influencers are briefed in person to ensure there’s clarity in the task at hand.
The selected influencers then join the campaigns and create their own content around it. They share this content with their audience to create buzz, infuse brand trust and deliver an end action (talkability, leads, sales etc)
We measure the chatter in real time in order to report on all the key metrics. At the end of every campaign, the client receives a detailed reports giving insights on the performance and help to plan the next campaign accordingly.