March 03. 2023

Lintons' WhatsApp Support

Client

Lintons'

Strategy

Automation

Introduction

Lintons Beauty, a thriving e-commerce online shop specializing in beauty products, recognized the need to streamline their customer communication channels to provide a seamless and efficient shopping experience. To capitalize on the growing popularity of WhatsApp as a customer engagement tool, Lintons Beauty decided to implement a Unified Inbox for WhatsApp Chats.

The Opportunity:

As Lintons Beauty experienced rapid growth in their customer base, it became evident that managing customer inquiries and support across various channels was becoming cumbersome. A significant number of customers were reaching out to the business via WhatsApp, seeking product recommendations, order updates, and assistance with their purchases. Lintons Beauty saw an opportunity to leverage this trend by integrating a Unified Inbox solution, consolidating WhatsApp chats into their existing customer support infrastructure.

HOW WE DID IT

Implementation

In 2020, Lintons Beauty collaborated with AXIS to integrate a Unified Inbox system for WhatsApp chats into their customer support platform. The implementation process involved setting up dedicated WhatsApp business accounts, configuring the system to handle multiple chats simultaneously, and training the customer support team on the new workflow.

Results

Increased Efficiency

Response times improved by 40%, enabling the support team to handle customer queries promptly and provide personalized assistance. They currently have a minimum of 10 agents as their support team.

Enhanced Customer Satisfaction

Response times improved by 40%, enabling the support team to handle customer queries promptly and provide personalized assistance. They currently have a minimum of 10 agents as their support team.

Boosted Sales

The convenience and efficiency of the Unified Inbox led to a 20% increase in conversion rates, resulting in higher sales and revenue for Lintons Beauty

Actionable Insights

 With access to comprehensive response time analytics and reporting, Lintons Beauty gains valuable insights into customer behavior, preferences, and pain points.

Scalability and Growth:

Lintons Beauty's adoption of Unified Inbox for WhatsApp chats positioned the company for future scalability and growth. The solution seamlessly accommodated increasing chat volumes, ensuring that customer inquiries were handled promptly even during peak periods. This scalability allowed Lintons Beauty to expand their customer base and establish a reputation for exceptional customer service.

LASTLY

Conclusion

In 2020, Lintons Beauty collaborated with AXIS to integrate a Unified Inbox system for WhatsApp chats into their customer support platform. The implementation process involved setting up dedicated WhatsApp business accounts, configuring the system to handle multiple chats simultaneously, and training the customer support team on the new workflow.

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