Kenchic

March 03. 2023

Personalized Interactions

The chatbot provided an avenue for Kenchic to interact with farmers on a personal level, offering tailored guidance and showcasing the value of their products and services for farmers' specific needs.

Addressing Negative Sentiments

Through live chat with agents, Kenchic had the opportunity to address any negative sentiments or misconceptions among farmers, helping to rebuild trust and demonstrate their commitment to fulfilling their brand promise.

Streamlined Ordering Process

By integrating ordering capabilities within the chatbot, Kenchic aimed to streamline the process for farmers to request and purchase chicks directly through WhatsApp, enhancing convenience and customer satisfaction.

Driving Social Media Engagement

Through the chatbot, Kenchic sought to drive traffic to their social media sites, creating an online community and fostering engagement with their target audience, thereby strengthening brand loyalty.

Implementation

The implementation process involved setting up dedicated WhatsApp business accounts, configuring the system to handle multiple chats simultaneously, and training the customer support team on the new workflow.

To achieve their goals, Kenchic implemented a WhatsApp chatbot with FAQs, ordering functionality, and live chat capabilities through a unified inbox:

WhatsApp Chatbot

Kenchic developed a chatbot that provided farmers with quick access to frequently asked questions (FAQs) and answers, offering information about Kenchic's products, services, and best practices in poultry farming.

Order Chicks

The chatbot seamlessly integrated an ordering system, enabling farmers to conveniently request and purchase chicks directly within the WhatsApp platform, simplifying the ordering process and improving overall efficiency. complex inquiries, and providing expert guidance.

Live Chat with Agents

The unified inbox incorporated a live chat feature, allowing farmers to connect with Kenchic's knowledgeable agents in real-time for personalized assistance, addressing

Driving Social Media Engagement

Implementation

Improved Customer Engagement

Farmers experienced a higher level of engagement with Kenchic through personalized interactions and prompt responses from live chat agents. This led to increased satisfaction and a sense of being valued, fostering stronger customer relationships.

Enhanced Trust and Brand Perception

Through proactive communication and addressing negative sentiments, Kenchic successfully bridged the gap between their brand promise and farmers' perceptions. Farmers developed a greater trust in Kenchic's expertise, quality, and commitment to their success.

Streamlined Operations and Efficiency

The automation of FAQs and the integration of ordering capabilities reduced the workload on Kenchic's customer support team, enabling them to focus on addressing complex inquiries and providing personalized assistance, resulting in improved operational efficiency.

Driving Social Media Engagement

Implementation

Increased Social Media Engagement

The chatbot's ability to direct farmers to Kenchic's social media platforms successfully drove traffic and engagement. This created an online community where farmers could connect, share experiences, access additional resources, and further strengthen their relationship with the audience.

Kenchic

Client

Strategy

Introduction

The Opportunity:

Personalized Interactions

Addressing Negative Sentiments

Streamlined Ordering Process

Driving Social Media Engagement

Implementation

WhatsApp Chatbot

Order Chicks

Live Chat with Agents

Driving Social Media Engagement

Results

Improved Customer Engagement

Enhanced Trust and Brand Perception

Streamlined Operations and Efficiency

Driving Social Media Engagement

Increased Social Media Engagement

Work Enquiries

Careers

SERVICES

Strategy
and Consulting

Content & Creative Production

Performance
Marketing

Omnichannel
Experience

Data
Analytics

Website & eCommerce Development

Search Engine
Optimization

Digital
Transformation

Influencer Discovery & Management

OUR UNITS