March 03. 2023

Kenya Power

Client

Kenya Power

Strategy

Humanize The Brand For Digital Engagement

Introduction

As a monopoly in the energy industry, power & lighting specifically, Kenya Power had relaxed a bit in offering the optimal customer experience to its customers. Customers grew dissatisfied over time, and vocal enough to raise them, channeling through digital. The General Brand sentiment was negative. 

The Opportunity:

To support KPLC, we needed to constantly communicate, strategically,  to enforce Transparency and Accountability as well as customer engagement to foster trust and a higher brand affinity. 

We do this through tactical everyday posts, campaigns that are customer centric and constantly improving the digital real estate of Kenya Power to make the brand more accessible to customers at any time.

Visual Storytelling

Campaigns

Influencer Engagement

Tacticals

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