Kibao is an authentically Kenyan made vodka trusted for its quality and refined taste. It’s a heritage brand in Kenya having enjoyed market share over the years as a consistent vodka brand serving consumers value and guaranteed quality assurance.
March 03. 2023
KWAL
“Vybe Ya Gen-More” captures the go-getter attitude of a bold new generation.
Figuratively speaking, we want to position Kibao as the preferred drink in it’s category.
The re-launch campaign aimed to Position the Kibao as the authentic go to choice within the vodka category creating top of mind awareness for occasions and social gatherings.
This will be an overarching idea for our tactical campaign which will be anchored on 3 key pillars,
- Music
- Stories &
- Hustles
