We needed to improve Naivas’ Share of Market of Voice by clearly bringing out the Brand’s POV and What it stands for, the Brand positioning and how it show’s up digitally, ATL and In-store as well as how we tie the two above together to execute effective communications.

We challenged ourselves to building Brand salience for naivas, in essence, How do we connect and be distinct in the world where we are hit by 5,000 to 10,000 pieces of content daily? This includes social media posts, advertisements, videos, articles, and more