March 03. 2023
RUBIS Energy Kenya
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Rubis Energy Kenya launched the “Love Your Journey” campaign to enhance brand visibility, engage audiences, and strengthen customer loyalty. With over 300 service stations nationwide, Rubis sought to position itself as more than just a fuel provider but as a trusted companion in every journey. The campaign leveraged digital channels to create an emotional connection with customers, showcasing the brand’s commitment to fueling memorable experiences.
Despite having a strong market presence, Rubis faced challenges in deepening audience engagement and driving organic brand advocacy. The brand needed to shift from traditional promotional messaging to a more interactive, community-driven approach that resonated with younger, digital-savvy consumers. Additionally, Rubis aimed to boost online reach, engagement, and drive foot traffic to its service stations through a well-executed digital strategy.
Rubis Energy Kenya implemented a multi-platform digital campaign that
combined:
