March 03. 2023

Rubis

Client

Rubis

Strategy

Grow Brand Love

Introduction

As of late 2024, Rubis has achieved a significant position in Kenya’s oil industry, surpassing Total Energies to become the country’s second-largest oil marketer with a 15.56% market share. This places Rubis just behind Vivo Energy, which holds the top position with a 22.24% share. 

The Task:

While there are many reasons to Love and celebrate Rubis, the task is to ensure we communicate the Reasons To Love Rubis, in a fun, engaging and educational way.

In the end, the goal is to ensure our audience always comes back to Rubis because of the many ways in which we keep them at the forefront of everything we do.

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