Brief
Think of Kenya Power, KPLC rather, in 2012 then picture Kenya Power today. In between, we were part of a group of agencies that worked tirelessly to change the brand perception.
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Think of Kenya Power, KPLC rather, in 2012 then picture Kenya Power today. In between, we were part of a group of agencies that worked tirelessly to change the brand perception.
Our mandate was to manage the digital assets, train the customer service team and the draft social media policy.
In under a year, brand perception improved from 40% to 60%
Social media response rate improved to under 15 minutes from 15 days
Facebook and Twitter communities also grew tremendously as channels for both brand engagement and customer service