March 03. 2023
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Co-operative Bank Kenya was looking to grow usage of their different cards by customers.
The campaign objectives were:
- Create awareness on the aspect of No Extra Charges on card transactions
- Highlight areas of usage (Shopping, Fueling, restaurants)
- Grow card usage by the end of the year.
The campaign was to cover the 360 vertical of marketing: Digital, Radio, TV and Out of Home.
The Idea / Concept
The Idea was to position paying via card as the ideal, convenient, secure and easy way of paying for goods or services At NO EXTRA COST
We positioned card payment as the coolest, most convenient way to pay.
Hence the Big Idea “ LIPA NA KADI TU”