Jubilee Insurance introduced a new cover for SMEs and Micro-businesses. This is based on the insight that SMEs tend to believe that health insurance is too expensive, and way beyond their reach.

Yet medical cover is essential for the owners of SMEs and their employees, who need to remain healthy to stay productive.

We used “Size Yako” as the main thematic communication big idea to spark curiosity, interest and create talkability. “Size Yako” is a swanglish (swahili & english) word meaning, ‘Your Size’.

To further solidify this message, we used creative, clever and witty imagery that played around with how one size does not fit all and how size (in the context of business) does not matter when it comes to providing health insurance.