Ketepa

The ask:

Come up with a creative content campaign idea that can drive brand awareness, memorability & love within the online community.

We created a creative content campaign idea that can drive brand awareness, memorability & love within the online community. We were able to host candid conversations about Valentine’s Day, issues affecting men, and breaking the bias during International Women’s Day in the fourth quarter of the year.

• November is usually the month for men, so we wanted to make the whole month about men and give them a platform to discuss the topics that they are usually uncomfortable.
• For the month of February, we did Tea for Two as a Valentine’s campaign to drive engagement. We also shared interactive videos where Lovers got to have conversations over tea.
• March we recognized International Women’s Month. The purpose was to uphold women’s achievements, recognize challenges that women face, and focus greater attention on women’s rights and gender equality.The theme for this year’s IWD was ‘Break The Bias’