Digital Marketing

Why You Need to Rethink Social Sharing

Think back to the last link you read and shared with someone. Where did you share it? Facebook? Twitter? Messenger? Email? WhatsApp? Now that you have answered that one, where are you most likely to share something interesting you find? … continue reading

Posted by bv

Kenyan Brands Embracing Instagram

With visuals come brand affinity and engagement, and that is one of the reasons brands are embracing Instagram. People, Kenyans in this context, are joining this platform at a significant rate nowadays. Instagram is where brands often tell their inside … continue reading

Posted by bv

Has Digital Marketing Taken Off In Kenya?

In an attempt to fully answer this question, I did a Google Trend search of some of keywords that are associated with digital marketing. A Google Trend search basically highlights users search volume on Google. Numbers represent search interest relative … continue reading

Posted by bv

Ignore Email Marketing at Your Own Risk

Everyone is talking about social media marketing nowadays. You cannot ignore it, they say. You are bombarded with sponsored stories on Facebook every day (those are going away soon by the way). When someone invites you to like a page, … continue reading

Posted by bv

Online Reputation Management and Why You Should Know About It

Have you ever Googled yourself? If you are reading this, you probably have. Did you like what you saw when you did? Well, Online Reputation Management (ORM) refers to the tactics that are used to ensure that the results that … continue reading

Posted by bv