Let’s start from the very beginning, what’s a marketing stack?
Marketing stack or marketing technology, martech, stack refers to group of applications that help you execute your marketing activities in an automated way. Still not clear? Think of your day … continue reading
If you walked into a room of, at least, an Internet savvy audience and asked whether they find YouTube Ads annoying or have blocked Ads altogether from their web experience or tend to exit a website with too many banner … continue reading
Think back to the last link you read and shared with someone. Where did you share it? Facebook? Twitter? Messenger? Email? WhatsApp? Now that you have answered that one, where are you most likely to share something interesting you find? … continue reading
With visuals come brand affinity and engagement, and that is one of the reasons brands are embracing Instagram. People, Kenyans in this context, are joining this platform at a significant rate nowadays. Instagram is where brands often tell their inside … continue reading
In an attempt to fully answer this question, I did a Google Trend search of some of keywords that are associated with digital marketing. A Google Trend search basically highlights users search volume on Google. Numbers represent search interest relative … continue reading
Have you heard of Pinterest? Have you tried it out? I remember the first time I got in was only because I was writing an article on it. At first it struck me as something that would not help me … continue reading
Everyone is talking about social media marketing nowadays. You cannot ignore it, they say. You are bombarded with sponsored stories on Facebook every day (those are going away soon by the way). When someone invites you to like a page, … continue reading
Lupita Nyong’o has shone on the global stage, and admirably so, banging the coveted Oscars and winning more than 60 per cent of all awards she had been nominated for. It is no mean feat – hii si mchezo – … continue reading
Have you ever Googled yourself? If you are reading this, you probably have. Did you like what you saw when you did? Well, Online Reputation Management (ORM) refers to the tactics that are used to ensure that the results that … continue reading
With the advent of the Internet, many companies are leveraging on digital marketing to promote and market their products and services. Since the Internet allows us to communicate instantaneously, launching a digital marketing campaign can take place more quickly and … continue reading
