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You can NOW buy the YouTube Masthead on a CPM

Published on28 Jun 2019

YouTube Masthead ads have long been a reserve of generalist advertisers with relatively deeper pockets who can fork out $5,000

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3 ways to develop an analytics strategy

Published on22 Feb 2019

Today’s consumer is engaging in more channels and across more devices than ever before. Smart fridges, wearables are already in

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Must Know: Google Ads Update and Features

Published on25 Jan 2019

Every digital ad (wo)man probably spends half their lives tinkering with Google’s Ad platform, now part of the Google Marketing Platform.

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Do you have the right marketing technology stack?

Published on01 Nov 2018

Let’s start from the very beginning, what’s a marketing stack? Marketing stack or marketing technology, martech, stack refers to group

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Rethinking Online Advertising

Published on31 Jul 2014

If you walked into a room of, at least, an Internet savvy audience and asked whether they find YouTube Ads

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Why You Need to Rethink Social Sharing

Published on29 Apr 2014

Think back to the last link you read and shared with someone. Where did you share it? Facebook? Twitter? Messenger?

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Kenyan Brands Embracing Instagram

Published on17 Apr 2014

With visuals come brand affinity and engagement, and that is one of the reasons brands are embracing Instagram. People, Kenyans

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Has Digital Marketing Taken Off In Kenya?

Published on09 Apr 2014

In an attempt to fully answer this question, I did a Google Trend search of some of keywords that are

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Pinterest: Why You Should Care

Published on01 Apr 2014

Have you heard of Pinterest? Have you tried it out? I remember the first time I got in was only

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Ignore Email Marketing at Your Own Risk

Published on24 Mar 2014

Everyone is talking about social media marketing nowadays. You cannot ignore it, they say. You are bombarded with sponsored stories

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3 Things Marketers Can Learn From Lupita Nyong’o

Published on09 Mar 2014

Lupita Nyong’o has shone on the global stage, and admirably so, banging the coveted Oscars and winning more than 60

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Online Reputation Management and Why You Should Know About It

Published on28 Jan 2014

Have you ever Googled yourself? If you are reading this, you probably have. Did you like what you saw when

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