YouTube Masthead ads have long been a reserve of generalist advertisers with relatively deeper pockets who can fork out $5,000 per day and own the YouTube homepage for 24 hours in a buy model called Cost Per Day (CPD). However, … continue reading
Today’s consumer is engaging in more channels and across more devices than ever before. Smart fridges, wearables are already in that list of devices. This does pose a great challenge for brands. Of interest to every marketer, today is how … continue reading
Every digital ad (wo)man probably spends half their lives tinkering with Google’s Ad platform, now part of the Google Marketing Platform. From setting up, figuring out tweaks, agonizing over CPCs, optimizing to reporting. So take a seat and enjoy … continue reading
Let’s start from the very beginning, what’s a marketing stack?
Marketing stack or marketing technology, martech, stack refers to group of applications that help you execute your marketing activities in an automated way. Still not clear? Think of your day … continue reading
If you walked into a room of, at least, an Internet savvy audience and asked whether they find YouTube Ads annoying or have blocked Ads altogether from their web experience or tend to exit a website with too many banner … continue reading
Think back to the last link you read and shared with someone. Where did you share it? Facebook? Twitter? Messenger? Email? WhatsApp? Now that you have answered that one, where are you most likely to share something interesting you find? … continue reading
With visuals come brand affinity and engagement, and that is one of the reasons brands are embracing Instagram. People, Kenyans in this context, are joining this platform at a significant rate nowadays. Instagram is where brands often tell their inside … continue reading
In an attempt to fully answer this question, I did a Google Trend search of some of keywords that are associated with digital marketing. A Google Trend search basically highlights users search volume on Google. Numbers represent search interest relative … continue reading
Have you heard of Pinterest? Have you tried it out? I remember the first time I got in was only because I was writing an article on it. At first it struck me as something that would not help me … continue reading
Everyone is talking about social media marketing nowadays. You cannot ignore it, they say. You are bombarded with sponsored stories on Facebook every day (those are going away soon by the way). When someone invites you to like a page, … continue reading
