
Google postpones retiring third party cookies: How should marketers be preparing for this eventual apocalypse?
Google has postponed the death of third-party cookies from 2023 to 2024. As the dates shift, it’s still important to
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Stop Shooting in the Dark–Gather Insights of your Website Visitors with Google Analytics
Drive traffic to your website, customers get to know you. Analyze your web traffic, you start to know your customers.
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Digital Insights In Africa In 2022: A sneak peek
I remember back in campus when we were pursuing Statistics, we had this cool quote that we loved making at
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6 Things We Learnt From A Survey Conducted On Ugandan Marketers
If there is one thing that the Covid 19 pandemic has taught us, it is that the present and the
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Digital Marketing Trends for 2022: What will Shape Digital Marketing in 2022
As the new year begins to settle, it’s right to start aligning your marketing efforts with the current digital marketing
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Kenya vs The World: Where does Kenya rank in the Digital World?
How many people around the globe are using the internet right now? Take a wild guess! Wearesocial in partnership with
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Tik Tok! Tik Tok!
Tik Tok isn’t just the sound made by a clock anymore, it’s now a popular Chinese-born social media app. It’s
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Google introduces Search Lead Form Extensions
Google has now introduced Lead Form Extension for Search and is set to do the same for Video Ads later
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You can NOW buy the YouTube Masthead on a CPM
YouTube Masthead ads have long been a reserve of generalist advertisers with relatively deeper pockets who can fork out $5,000
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3 Ways to Develop an Analytics Strategy
Today’s consumer is engaging in more channels and across more devices than ever before. Smart fridges, wearables are already in
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Must Know: Google Ads Update and Features
Every digital ad (wo)man probably spends half their lives tinkering with Google’s Ad platform, now part of the Google Marketing Platform.
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Do you have the right marketing technology stack?
Let’s start from the very beginning, what’s a marketing stack? Marketing stack or marketing technology, martech, stack refers to group
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