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Google postpones retiring third party cookies: How should marketers be preparing for this eventual apocalypse?

Published on31 Aug 2022

Google has postponed the death of third-party cookies from 2023 to 2024. As the dates shift, it’s still important to

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Stop Shooting in the Dark–Gather Insights of your Website Visitors with Google Analytics

Published on07 Jul 2022

Drive traffic to your website, customers get to know you. Analyze your web traffic, you start to know your customers.

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Digital Insights In Africa In 2022: A sneak peek

Published on08 Apr 2022

I remember back in campus when we were pursuing Statistics, we had this cool quote that we loved making at

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6 Things We Learnt From A Survey Conducted On Ugandan Marketers

Published on15 Mar 2022

If there is one thing that the Covid 19 pandemic has taught us, it is that the present and the

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Digital Marketing Trends for 2022: What will Shape Digital Marketing in 2022

Published on14 Feb 2022

As the new year begins to settle, it’s right to start aligning your marketing efforts with the current digital marketing

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Kenya vs The World: Where does Kenya rank in the Digital World?

Published on18 Feb 2020

How many people around the globe are using the internet right now? Take a wild guess! Wearesocial in partnership with

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Tik Tok! Tik Tok!

Published on19 Nov 2019

Tik Tok isn’t just the sound made by a clock anymore, it’s now a popular Chinese-born social media app. It’s

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Google introduces Search Lead Form Extensions

Published on12 Nov 2019

Google has now introduced Lead Form Extension for Search and is set to do the same for Video Ads later

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You can NOW buy the YouTube Masthead on a CPM

Published on28 Jun 2019

YouTube Masthead ads have long been a reserve of generalist advertisers with relatively deeper pockets who can fork out $5,000

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3 Ways to Develop an Analytics Strategy

Published on22 Feb 2019

Today’s consumer is engaging in more channels and across more devices than ever before. Smart fridges, wearables are already in

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Must Know: Google Ads Update and Features

Published on25 Jan 2019

Every digital ad (wo)man probably spends half their lives tinkering with Google’s Ad platform, now part of the Google Marketing Platform.

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Do you have the right marketing technology stack?

Published on01 Nov 2018

Let’s start from the very beginning, what’s a marketing stack? Marketing stack or marketing technology, martech, stack refers to group

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