YouTube Masthead ads have long been a reserve of generalist advertisers with relatively deeper pockets who can fork out $5,000 per day and own the YouTube homepage for 24 hours in a buy model called Cost Per Day (CPD). However, … continue reading
Today’s consumer is engaging in more channels and across more devices than ever before. Smart fridges, wearables are already in that list of devices. This does pose a great challenge for brands. Of interest to every marketer, today is how … continue reading
Every digital ad (wo)man probably spends half their lives tinkering with Google’s Ad platform, now part of the Google Marketing Platform. From setting up, figuring out tweaks, agonizing over CPCs, optimizing to reporting. So take a seat and enjoy … continue reading
We got into the KPMG and NMG Top 100 Mid-size companies club in our 5th year of operation. This is from a survey of 1,000+ other companies, so it was really awesome to take our seat among the great. I … continue reading
Let’s start from the very beginning, what’s a marketing stack?
Marketing stack or marketing technology, martech, stack refers to group of applications that help you execute your marketing activities in an automated way. Still not clear? Think of your day … continue reading
We won an award – Best Influencer Marketing Award at the Digital Marketing Awards 2018! Which makes it a perfect time to resuscitate this blog. We took a break, primarily because we took customer centricity too far and forgot … continue reading
