You want to write a blog post. The first tool you obviously think of is your word processor or your blog dashboard, right? If you think about it though, blogging begins way before the actual put-pen-to-paper process. It also goes beyond hitting publish. Here are a few modest but powerful blogging tools we use to ensure we create quality content that gets found, read and used.
You know when you are completely blank about what to write, especially when you have deadlines to meet and several blogs to run? This tool will help you come up with a concrete idea for your blog when you are blank. All you need to do is go to the site and input three nouns that you normally blog about. It will then give you suggestions in the form of titles. It is then up to you to customize them to fit your blog. After all, you do not need a machine to do the work for you, you just need a jump-start!
You can also try Portent’s Content Idea Generator. Pretty nifty.
This is a gem when you are writing about current trends in an industry or if you just need to keep up with blogs/news channels that inspire you. Search for your favourite reads on the dashboard and save the feeds in categories. It is then all available for you, when you want, in one place. What’s more, Feedly is has an app too. So you can keep up with your news on the move.
Another great app that comes in handy in aggregation is Flipboard. Once you understand how it works, you get all your news in one aesthetic app on your phone. It serves as a great morning read too when you are stuck in traffic!
Google alerts are great when you are working on a post in the long term; research purposes. Say you are interested in writing about the social media trends in Kenya, you can set up a “social media Kenya” alert which sends you an email every time an article is published on the topic. Every day, your arsenal is filled without you wasting time scouring the web for info. And as such your blog post gets richer by the minute.
This tool is what you need when you need to tag your post with relevant keywords without a hassle, especially if your post had too much going on (e.g. a collection of news stories). Even if you do not pick the tags it suggests, you can get some head-on ideas from it.
What’s more, it also gives you content recommendations based on what you write. These come in the form of pictures you can add to your post to complement the information and related articles you can link to. Word of advice though: If you spot a great photo you want for your post on the tool, do not add it directly from Zemanta. Instead, click on the link it is sourced from and download it from there, then upload it to your post. If you do not do this, the picture will be stored elsewhere on the Web, which is not a good thing any way you look at it. Zemata comes as a WordPress plugin or as a Chrome extension. The Chrome extension is great since you do not need to install the plugin on all the blogs you run; it pops up on all your dashboards, whether Blogger or WordPress.
Zemanta (Photo credit: Wikipedia)
This is a neat plugin that lets you optimize your blog content to be found through search engines. I will pinpoint some of the post features it gives you.
This is that one website that allows you to come up with beautiful graphics without any skill whatsoever in design like yours truly. From templates for your blog images to social images, you have no excuse for having a blog filled with just text. You need to be visual to pass across a message sometimes. The graphic above was made using Canva.
So you do not have your own quality photos to add to your content for that pop. No worries! There is Flickr which has the Creative Commons section filled with professional photos that you can use provided you attribute them to the owners and follow the conditions in the individual Creative Commons licences.
Unsplash is the Internet’s gift to all of us. Beautiful pictures available to anyone to do with what you want. There are ten free pictures every ten days. No credit, no charge. Download and do what you want with the picture. Seriously. Try it out.
If you run your blog on WordPress and do not know about Jetpack, you need to thank me profusely any time now. Jetpack brings most of the perks that WordPress.com users enjoy into your sites. To name but a few:
You need this to get more detailed traffic insights in addition to Jetpack stats. From Audience to Behaviour statistics, Google Analytics lets you know what you are doing right or wrong to improve on your future posts. To set Google Analytics up, all you need is to add a few lines of code to your website and you are good to go. The more you get acquainted with the tool, the more functionalities you discover within it. A few things you can view with Google Analytics:
This is handy social sharing tool that lets you schedule posts for days for free. You can add Twitter, Facebook, Google+ and LinkedIn accounts and pages. Of course if you want to add more, you need to get into the Awesome Plan (Buffer’s premium service).
What makes Buffer stand out as a sharing tool is the fact that you can Buffer content from anywhere you are on the Web provided you have the browser extension. So if you are on a post you wrote and, say, select a section of text, clicking the Buffer button on your Chrome grabs the text and lets you share or schedule it there and then.
So there you have it; these are some tools we use on blogs we run to keep that juice going. What’s that one blogging tool you cannot do without?