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Kenyan Brands Embracing Instagram

Published on17 Apr 2014

With visuals come brand affinity and engagement, and that is one of the reasons brands are embracing Instagram. People, Kenyans

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Weekly Wrap-up: The Heartbleed Bug, Twitter’s New Look Profile, Multiscreen Marketing

Published on10 Apr 2014

This week, the WWW awoke to the news of the Heartbleed bug which has got everyone running up and down

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Pinterest: Why You Should Care

Published on01 Apr 2014

Have you heard of Pinterest? Have you tried it out? I remember the first time I got in was only

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Ignore Email Marketing at Your Own Risk

Published on24 Mar 2014

Everyone is talking about social media marketing nowadays. You cannot ignore it, they say. You are bombarded with sponsored stories

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3 Things Marketers Can Learn From Lupita Nyong’o

Published on09 Mar 2014

Lupita Nyong’o has shone on the global stage, and admirably so, banging the coveted Oscars and winning more than 60

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5 Benefits of Digital Marketing

Published on10 Nov 2013

With the advent of the Internet, many companies are leveraging on digital marketing to promote and market their products and

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Innovative Approach to Digital Marketing

Published on10 Nov 2013

Digital marketing, despite being regarded as a catchy trend, can become dull and unproductive. It’s easy for businesses to fall

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