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Insights

Weekly Wrap-up: #WorldCup on Twitter, Google My Business, Instagram Ads

Published on13 Jun 2014

Twitter turned up the World Cup spirit with new features. Instagram churned out a new version of the app last

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Strategy: Social Media Marketing in the Corporate Set-up

Published on09 Jun 2014

A lot of businesses are warming up to social media, quite admirably. This is buoyed by a need to fit

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3 Content Marketing Lessons from the Leaked New York Times Innovation Report

Published on21 May 2014

Guess what? Even the biggest and most respected companies know they have gaps in their strategies in the digital age.

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Weekly Wrap-up: Twitter Mute and Facebook Football Fans

Published on16 May 2014

This week, Twitter gives us a mute feature to clean up our Timelines while Pinterest gives brands a chance to

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Weekly Wrap-up: Facebook Audience Network

Published on02 May 2014

This week has seen a lot of new things across social networks. From Facebook Audience Network, to its anonymous login

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Why You Need to Rethink Social Sharing

Published on29 Apr 2014

Think back to the last link you read and shared with someone. Where did you share it? Facebook? Twitter? Messenger?

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Kenyan Brands Embracing Instagram

Published on17 Apr 2014

With visuals come brand affinity and engagement, and that is one of the reasons brands are embracing Instagram. People, Kenyans

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Weekly Wrap-up: The Heartbleed Bug, Twitter’s New Look Profile, Multiscreen Marketing

Published on10 Apr 2014

This week, the WWW awoke to the news of the Heartbleed bug which has got everyone running up and down

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Has Digital Marketing Taken Off In Kenya?

Published on09 Apr 2014

In an attempt to fully answer this question, I did a Google Trend search of some of keywords that are

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Weekly Wrap-up: April Fools’ Day Pranks, Generation C and Online Advertising

Published on04 Apr 2014

It was the first week of April, and more importantly a chance for companies to show us their best April

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Pinterest: Why You Should Care

Published on01 Apr 2014

Have you heard of Pinterest? Have you tried it out? I remember the first time I got in was only

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Weekly Wrap-up: Twitter Adds Photo Tagging, Facebook Acquires Oculus

Published on28 Mar 2014

The last week of March is coming to an end and as usual, it is never a dull week on

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