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Insights

Rethinking Online Advertising

Published on31 Jul 2014

If you walked into a room of, at least, an Internet savvy audience and asked whether they find YouTube Ads

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Weekly Wrap-up: The World Cup on Digital

Published on18 Jul 2014

Your weekly wrap is back after the World Cup. I guess we all got a bit distracted. 😉 And here

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This #SMDay We Look at What Banks Are Doing on Social Media

Published on30 Jun 2014

The global rise of social media as a force to reckon with continues, and banks have not been left behind.

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Weekly Wrap-up: Twitter Animated GIFs, LinkedIn Job Search

Published on20 Jun 2014

It’s a wrap on another week and this is what happened in the digital marketing world. For one, you now

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Weekly Wrap-up: #WorldCup on Twitter, Google My Business, Instagram Ads

Published on13 Jun 2014

Twitter turned up the World Cup spirit with new features. Instagram churned out a new version of the app last

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Strategy: Social Media Marketing in the Corporate Set-up

Published on09 Jun 2014

A lot of businesses are warming up to social media, quite admirably. This is buoyed by a need to fit

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3 Content Marketing Lessons from the Leaked New York Times Innovation Report

Published on21 May 2014

Guess what? Even the biggest and most respected companies know they have gaps in their strategies in the digital age.

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Weekly Wrap-up: Twitter Mute and Facebook Football Fans

Published on16 May 2014

This week, Twitter gives us a mute feature to clean up our Timelines while Pinterest gives brands a chance to

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Weekly Wrap-up: Facebook Audience Network

Published on02 May 2014

This week has seen a lot of new things across social networks. From Facebook Audience Network, to its anonymous login

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Why You Need to Rethink Social Sharing

Published on29 Apr 2014

Think back to the last link you read and shared with someone. Where did you share it? Facebook? Twitter? Messenger?

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Kenyan Brands Embracing Instagram

Published on17 Apr 2014

With visuals come brand affinity and engagement, and that is one of the reasons brands are embracing Instagram. People, Kenyans

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Weekly Wrap-up: The Heartbleed Bug, Twitter’s New Look Profile, Multiscreen Marketing

Published on10 Apr 2014

This week, the WWW awoke to the news of the Heartbleed bug which has got everyone running up and down

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